WORLD CUP 2014 BRAZIL
FINAL REFLECTIONS

WORLD CUP NEOLOGISMS

This year's World Cup is highly enjoyable and particularly memorable. I will honor and celebrate it by introducing the following new words or phrases to the world:

1. "Brazil's Mineirao moment" (noun)
This refers to the an extraordinary, unexpected and inexplicable total collapse of a premium brand or a top performer.

Eg. "Even a blue-chip stock cannot be immune from having Brazil's Mineirao moment one day!"

2. "Suarez" (verb)
To suarez someone is to mysteriously attack someone for no apparent reason in full view of everyone.

Eg. "We don't know why he suarezed you, but maybe, he is under too much stress."

3. "Robben" (verb)
To robben is to deceive someone so convincingly that its expertise in deception is only exceeded by its cynicism.

Eg. "Repeated robbening of the public has undermined the President's moral authority."

4. "Fly Persie's dolphin" (verb)
It means to exaggerate or create an unnecessary spectacle.

Eg. "There is no need to fly Persie's dolphin, what I did was nothing to shout about."

5. "Messi state of mind" (noun)
This is the feeling one gets after having a bittersweet experience especially if its sweetness is overwhelmed by its bitterness.

Eg. "He is in a Messi state of mind because the heart of the beautiful girl he married was long dead after her previous boyfriend's tragic death."